Nameplates – for Industrial Products – a Guide.
If you care about your product, you should care about the industrial nameplate placed on it. Your industrial nameplate is an extension of your product. The brand enhances the product; it doesn’t simply mark it.
This is your product. This is your brand. Treat it with respect.
Design is the most important aspect of an industrial nameplate. Always design for the medium in which your nameplate or logo will be produced. When creating your logo or nameplate, avoid excessive colors and gradients. While they may look appealing on a screen, they can significantly limit material options and production methods.
Nameplates with Something to Say
Printing methods for two-dimensional nameplates are typically determined by order quantity. Silkscreen printing is common for small to medium runs, while large quantities are often flexo-printed. Other options include die-cut vinyl or printed first- or second-surface graphics, depending on material opacity.
Label stock may include paper, Mylar, vinyl, or polycarbonate. Polycarbonate is usually printed second surface and offers excellent wear characteristics.
Two-dimensional nameplates can also be embossed to create a subtle three-dimensional effect. While embossing is typically only .002″ deep, it provides more visual interest than flat labels.
Aluminum nameplates can be screen printed in multiple colors and offer greater color vibrancy than printed labels. Doming can be added to printed aluminum nameplates for a premium look at a relatively low cost.
Doming adds both visual appeal and durability. Embossed and domed labels create refined nameplates that clearly communicate the quality and purpose of your brand.
Make Your Product Really Zing: Three-Dimensional Nameplates
Three-dimensional nameplates represent the highest level of product identification. They not only display your brand visually but also allow users to physically interact with it.
Injection-molded plastic nameplates offer aesthetics similar to zinc die cast nameplates, but with reduced cost and weight. These nameplates can also be chrome plated, though chrome plating can be expensive. Alternative finishes are available to achieve a chrome-like appearance without the associated cost.
Molded plastic nameplates are best suited for medium to high production volumes. When properly designed, they deliver exceptional branding impact.
Aluminum, stainless steel, and brass nameplates can be etched to create a true three-dimensional effect. These metals can also be embossed; however, embossing_
